In our interpretation, the above refers to a paid ad (such as Google AdSense) that appears on your website, not a popup containing your own marketing materials such as an e-commerce discount, a newsletter subscription, or a time-sensitive offer. As per the Better Ads Standards website:Īn “ad” is promotional content displayed on the web as the result of a commercial transaction with a third party. This is where things start to get a little vague. What is an Ad (In the Eyes of The Better Ad Standards Coalition)? But before we get into the ads raising concerns, we should first address what constitutes an ad. The study presents a range of user experience factors to discover which ones ranked worst.
#GOOGLE CHROME AD BLOCKER PRO INSTALL#
Their mission is to improve consumers’ experiences with online advertising and includes a set of global standards that address consumer expectations with online advertising.Īs part of this mission, they performed a research study of 25,000 consumers to identify the ad experiences most likely to make those consumers install ad blocking software. The Coalition for Better Ad Standards (CBA) is a group made up of trade associations and companies involved in online media. In short, while it seemed like news last week, it’s an initiative that’s been in the works for some time. This is further to Google’s partnership with the Coalition for Better Ads they announced previously with the January 10th 2017 change re: Mobile ad experiences. On February 15th 2018, Google officially introduced an ad blocker to the Google Chrome browser that will screen for (and eventually block) what they deem to be “intrusive” ad experiences.
What is the Google Chrome Ad Blocker and Why Are We Talking About It? But we do need to unpack the announcement to see what the potential impact could be on your marketing activities. Here at Unbounce, we welcome this defense of higher internet standards by Google. An Essay on Popups there’s a reason why bad marketing practices exist (spoiler alert, it’s bad marketers), and we all need to play a part in reversing these bad practices because frankly, we all deserve a better internet.
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You can still confidently use popups and sticky bars on your website and landing pages, and today I’ll take you through the news with a bit more nuance to explain why (and how to do so without compromising your user experience).Īs I wrote in Technology isn’t the Problem, We Are. Well, fortunately, after combing through the details, I’m happy to tell you that - from our early interpretation - this doesn’t seem to be true. Google just outlawed them, and I have to take down the 35 I’m using across my web properties that are generating 12,000 leads per month”.
And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018.
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